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.Even if you can afford the time,it is very easy to get bogged down in theprocessing of orders and customer service.This is time you could have spentmarketing your business and earningincome.This is the incredible importanceof complete automation, and you ll becomeespecially aware of it when your businessInsider Secrets 2 - 66 NOTES:starts to grow.You want to spend yourtime marketing and promoting yourbusiness so it grows, not just doing paperwork and filling orders.8.Sending your visitors away as soon as theyget to your site.Since you worked so hardto get them there in the first place, don thave unnecessary links away from yoursite on your home page.Every day I seesites that have logos and links to sites theyrecommend right on their main page.It isperfectly fine (and recommended forreciprocal links) to have a webpage on yoursite that is devoted to links to other relatedsites, but for goodness sake don t do thison your main page.Introduce yourcompany and produce the sales messagebefore you give visitors the alternative toleave your site.I see sites that have a littlenotice that reads "This site works best withNetscape: Click here to download a copynow".This is what I am talking about, andis an easy way of shooting yourself in thefoot.You have worked so hard to get thecustomer to come to your site, and the firstthing you tell them is to go away anddownload somebody else s product? Don tthink so.Reciprocal Links: How ImportantAre They?For those that have not been on a "link hunt"before, what you do is search the same keywordsthat you have for your own site (and othersimilar words) and surf all the sites that thesearch engines come up with.Insider Secrets 2 - 67 NOTES:Manually surf all the sites and get the name andemail address from each site you would like toexchange links with, and write them all apersonal note (this note will be the key to gettingthe "right" links, and will be discussed in thefollowing few paragraphs).Please note that youshould only be writing down sites that are goodmatch for your operation and are generatingtraffic.You don t want to be contacting sites thathave only had 600 visitors in the last 3 months;it s not worth your time and effort.Now, I do recommend that you do this manually.It will take you a few days (and depending onyour industry, over a week) to surf all the sitesand it can be very time consuming.However,there is a way to have your computerautomatically do this for you.You can use aprogram like SuperSonic which automates it allfor you.This program will simultaneously searchup to 27search engines and make a list of up to1000 sites per search engine.Turn it on beforeyou go to bed one night and it will crawl throughall those websites that are related to yourindustry and come back with all the websiteaddresses, site titles, and email addresses forthe people you are looking for.It will save theseaddresses into a file for you to send a message tothe next day.This is a real time saver& butunderstand that SuperSonic cannot tell if thesite it retrieved is: (1) your competition, (2) a sitethat doesn't have a lot of visitors, or (3) a sitethat is not really related to yourindustry/product (even though it was on the listfrom the search engines).That is why it is betterto take the time and do it manually& but if youwant to use SuperSonic, for your convenience,we have made a webpage at our site thatexplains the software and has a link to the orderpages.Check it out at:Insider Secrets 2 - 68 NOTES:http://www.marketingtips.com/supersonic.htmlAlmost everyone simply asks for a reciprocallink with the other sites they find.Many peoplejust send an email mentioning they think itwould be nice to link to each other (in more orless words).Many people don t even target theirreciprocal link offers and just offer it to any sitein the hope of gathering more traffic.The troubleis, anyone that has a valuable high traffic sitewill ignore these types of requests.You haveto work to make an impact with the sites youare approaching, because you will be contactingsites that most likely have more traffic than youand are more established than you will be.You can get an enormous amount of businessfrom links, so spend a lot of time on this anddon t take it lightly.If you set your reciprocallinks up correctly, they will bring youcontinuous sales for years and years to come.The key to getting a site to say "yes" to areciprocal link is to suggest all the benefits ofdoing so for the sites you are contacting.Don tjust offer them a reciprocal link.You want toshow the other parties why it would beadvantageous for them to link to you.Offersomething your competitors can t.Thisdemonstration of benefits is especially criticalsince it is your job to link with the larger sitesyour competitors are not on& or sites thatgenerally do not often exchange reciprocal linkswith others.These are the sites which, if you arepersistent and create a relationship with them,will provide the links you need to make lots ofmoney for years to come.The key element in getting reciprocal links ispersistence.It may seem like a waste of time tobe petitioning sites you want at first, but it willpay off in the future when the orders start to rollInsider Secrets 2 - 69 NOTES:in from those links.Remember, once you are upon someone else s site the chances of thempulling you down is almost nil.To put it anotherway& once you get situated in a good reciprocallocation, you will have orders generating fromthat spot for years to come.You have to lookat reciprocals not just as an exchange of links,but as a $5,000-10,000 deal because if you getthe right reciprocal links& each one can bringyou $5,000-$10,000 or more in net profit eachand every year.You may get a lot of reciprocal links and true,most of them will not bring you much in the wayof large volumes of sales.But when you combinethose links together, you will find that it willgenerate a good volume of leads/sales.You willalso find that about five or ten links will reallypay big, compared with the rest.That s why youshould spend some time trying to get reciprocallinks with the bigger sites& they can reallymake you tons of money in the long run.Also note that you will get a few pleasantsurprises& one or two small sites you thoughtwould not be good performers will turn out to besome of the best.This is because the ownerdidn t know how many visitors he or she wasgetting when in fact it might be a lot, this hashappened to me more than once.The are a few things you must do to get theseall, important reciprocal links.First, yourrequest must be personalized.Address them byname or mention their URL so your prospectsknow you are emailing them individually [ Pobierz całość w formacie PDF ]
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.Even if you can afford the time,it is very easy to get bogged down in theprocessing of orders and customer service.This is time you could have spentmarketing your business and earningincome.This is the incredible importanceof complete automation, and you ll becomeespecially aware of it when your businessInsider Secrets 2 - 66 NOTES:starts to grow.You want to spend yourtime marketing and promoting yourbusiness so it grows, not just doing paperwork and filling orders.8.Sending your visitors away as soon as theyget to your site.Since you worked so hardto get them there in the first place, don thave unnecessary links away from yoursite on your home page.Every day I seesites that have logos and links to sites theyrecommend right on their main page.It isperfectly fine (and recommended forreciprocal links) to have a webpage on yoursite that is devoted to links to other relatedsites, but for goodness sake don t do thison your main page.Introduce yourcompany and produce the sales messagebefore you give visitors the alternative toleave your site.I see sites that have a littlenotice that reads "This site works best withNetscape: Click here to download a copynow".This is what I am talking about, andis an easy way of shooting yourself in thefoot.You have worked so hard to get thecustomer to come to your site, and the firstthing you tell them is to go away anddownload somebody else s product? Don tthink so.Reciprocal Links: How ImportantAre They?For those that have not been on a "link hunt"before, what you do is search the same keywordsthat you have for your own site (and othersimilar words) and surf all the sites that thesearch engines come up with.Insider Secrets 2 - 67 NOTES:Manually surf all the sites and get the name andemail address from each site you would like toexchange links with, and write them all apersonal note (this note will be the key to gettingthe "right" links, and will be discussed in thefollowing few paragraphs).Please note that youshould only be writing down sites that are goodmatch for your operation and are generatingtraffic.You don t want to be contacting sites thathave only had 600 visitors in the last 3 months;it s not worth your time and effort.Now, I do recommend that you do this manually.It will take you a few days (and depending onyour industry, over a week) to surf all the sitesand it can be very time consuming.However,there is a way to have your computerautomatically do this for you.You can use aprogram like SuperSonic which automates it allfor you.This program will simultaneously searchup to 27search engines and make a list of up to1000 sites per search engine.Turn it on beforeyou go to bed one night and it will crawl throughall those websites that are related to yourindustry and come back with all the websiteaddresses, site titles, and email addresses forthe people you are looking for.It will save theseaddresses into a file for you to send a message tothe next day.This is a real time saver& butunderstand that SuperSonic cannot tell if thesite it retrieved is: (1) your competition, (2) a sitethat doesn't have a lot of visitors, or (3) a sitethat is not really related to yourindustry/product (even though it was on the listfrom the search engines).That is why it is betterto take the time and do it manually& but if youwant to use SuperSonic, for your convenience,we have made a webpage at our site thatexplains the software and has a link to the orderpages.Check it out at:Insider Secrets 2 - 68 NOTES:http://www.marketingtips.com/supersonic.htmlAlmost everyone simply asks for a reciprocallink with the other sites they find.Many peoplejust send an email mentioning they think itwould be nice to link to each other (in more orless words).Many people don t even target theirreciprocal link offers and just offer it to any sitein the hope of gathering more traffic.The troubleis, anyone that has a valuable high traffic sitewill ignore these types of requests.You haveto work to make an impact with the sites youare approaching, because you will be contactingsites that most likely have more traffic than youand are more established than you will be.You can get an enormous amount of businessfrom links, so spend a lot of time on this anddon t take it lightly.If you set your reciprocallinks up correctly, they will bring youcontinuous sales for years and years to come.The key to getting a site to say "yes" to areciprocal link is to suggest all the benefits ofdoing so for the sites you are contacting.Don tjust offer them a reciprocal link.You want toshow the other parties why it would beadvantageous for them to link to you.Offersomething your competitors can t.Thisdemonstration of benefits is especially criticalsince it is your job to link with the larger sitesyour competitors are not on& or sites thatgenerally do not often exchange reciprocal linkswith others.These are the sites which, if you arepersistent and create a relationship with them,will provide the links you need to make lots ofmoney for years to come.The key element in getting reciprocal links ispersistence.It may seem like a waste of time tobe petitioning sites you want at first, but it willpay off in the future when the orders start to rollInsider Secrets 2 - 69 NOTES:in from those links.Remember, once you are upon someone else s site the chances of thempulling you down is almost nil.To put it anotherway& once you get situated in a good reciprocallocation, you will have orders generating fromthat spot for years to come.You have to lookat reciprocals not just as an exchange of links,but as a $5,000-10,000 deal because if you getthe right reciprocal links& each one can bringyou $5,000-$10,000 or more in net profit eachand every year.You may get a lot of reciprocal links and true,most of them will not bring you much in the wayof large volumes of sales.But when you combinethose links together, you will find that it willgenerate a good volume of leads/sales.You willalso find that about five or ten links will reallypay big, compared with the rest.That s why youshould spend some time trying to get reciprocallinks with the bigger sites& they can reallymake you tons of money in the long run.Also note that you will get a few pleasantsurprises& one or two small sites you thoughtwould not be good performers will turn out to besome of the best.This is because the ownerdidn t know how many visitors he or she wasgetting when in fact it might be a lot, this hashappened to me more than once.The are a few things you must do to get theseall, important reciprocal links.First, yourrequest must be personalized.Address them byname or mention their URL so your prospectsknow you are emailing them individually [ Pobierz całość w formacie PDF ]