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.That's more than I care to watch, but I did follow one of them, napped, flipped through the airline magazine, napped, did a crossword puzzle, napped, chatted with my wife, ate a snack, napped.Get the picture? (Clarke, 1997, p.1J, 5J)Special Travel Article needs of MagazinesIn the past decade, there has been a surge in the number of travel magazines in the United States.There has been a boom in the national and regional travel magazine market.Condé Nast Traveler was founded by Condé Nast Publications, its first such publication, in 1987.Other existing travel magazines retooled.Take a look at any freelance writing market book (such as Writer's Digest's annual volume entitled Writer's Market or The Writer's annual The Writer's Handbook) and you will get a good idea of what magazines want from freelance travel writers.Most magazines maintain very small inhouse staffs of fulltime writers.These publications require the services of freelance writers to fill their space.What do they want from freelance writers? Maryland's Caribbean Travel and Life magazine is published for an upscale audience.The magazine has a circulation of about 130,000 copies six times a year and approximately 90% of the articles it publishes are from freelance writers.Because it is bimonthly, the editors want material 6 months in advance, as outlined in a recent edition of Writer's Market (Holm, 1997).This is the sort of material Caribbean Travel and Life editors seek: We are especially looking for stories with a personal touch and lively, entertaining anecdotes, as well as strong insight into people and places being covered.Writer should demonstrate why he/she is the best person to do that story based on extensivePage 319knowledge of the subject, frequent visits to destination, residence in destination, specialty in field.(p.769) Travel & Leisure, one of the leading travel magazines produced by American Express, depends on regular freelancers for material on travel and vacation places, food, wine, shopping, and recreational sports.Nearly all of the articles for this magazine, however, are assigned to experienced and proven writers.Traveloriented newsletters, because they are so specialized, are perhaps more demanding on writers than magazines.Travel Smart, a monthly travel newsletter published in Dobbs Ferry, New York, seeks articles about "goodvalue" traveling.In Writer's Market (Holm, 1997), the newsletter's editors say they are: interested primarily in bargains or littleknown deals on transportation, lodging, food, unusual destinations that are really good values.No destination stories on major Caribbean islands, London, New York, no travelogs, "my vacation," poetry, fillers.No photos or illustrations other than maps.Just hard facts.When you travel, check out small hotels offering good prices, good restaurants, and send us brief rundown (with prices, phone numbers, addresses).Information must be current.(p.783) With the additional space often afforded major features by consumer travel magazines, writers can be more eloquent in their writing about the destinations or services on which their articles focus.These articles often have a storytelling quality to them or are much more descriptive and detailed.In a recent issue of Travel & Leisure, architecture critic and art historian Martin Filler wrote a feature describing five walking tours of Venice.Filler is a regular contributor for House Beautiful.For someone who is planning to visit Venice, has been in Venice, or simply wants to be entertained by the beauty of this location, his article serves a valuable purpose.Here's how he began it:For at least the last three centuries Venice has been the world's most foolproof destination: no other city has so perfectly geared itself to tourism.But that very success can work against Venice's appeal—especially in summer.Although the city has only 85,000 permanent residents, it draws 10 million visitors a year.Conventional wisdom has it that Venice should be visited offseason, ironically causing the once quiet Christmas–New Year's holidays to become almost frenetic in recent years.Page 320Yet those who truly know Venice have no fear of visiting even in July or August.For beyond the twin epicenters of mass tourism—the Piazza San Marco and the Rialto—the city can be a place of remarkable calm and solitude, living up to its poetic nickname: La Serenissima, ''the most serene one."Founded 1,300 years ago on a coastal Adriatic island, Venice was by the turn of the last millennium one of the Western world's richest cities, Europe's gateway to trade with the East.Its concentration of wealth, power, and civic pride created a dense collage of styles and civilizations.A stroll along a single calle (narrow street) can still yield treasures on a par with those found in whole quarters of larger cities.For the visitor who slips just past the outward layer of plastic gondola souvenirs and pigeon photo ops, Venezia segreta—"secret Venice"—will gladly reveal itself.Although the city has perhaps the most enjoyable public transportation system anywhere—the vaporetti that ply the Grand Canal, circumnavigate the town, and drift across the lagoon—it is only by walking through the lesserknown quarters that Venice's richness and complexity can be properly appreciated.Pressing into unfamiliar terrain offers a further dividend: prices—whether for an espresso, a roll of film, or a hotel room—drop remarkably.The permanent inhabitants can't afford to pay through the nose, so why should you?Here are five walkingtour itineraries, each manageable in a single morning or afternoon.(Filler, 1998, p.99) The article has five distinct subsections describing the different tours.Tour One begins like this: The lazy reverse Scurve of the Grand Canal divides Venice roughly in two, with the lessvisited Dorsoduro section to the south and west.To reach the Dorsoduro, cross the Grand Canal on the Accademia Bridge.Bypass the long line waiting to get into the Accademia Gallery (go there early Sunday morning, when it's least crowded) and turn right onto Calle Contarini, then cross over Rio di San Trovaso.Where Rio di San Trovaso meets Rio della Toletta, you can check out one of Venice's best lodging bargains, the Pensione Accademia (Fondamenta Bollani, Dorsoduro 1058; 5210578 orPage 3215237846, fax 5239152; doubles from $106).Housed in the graceful old Villa Maravege and set amid an atmospheric walled garden, the hotel is a favorite of the Room with a View crowd of Brits and scholars; it's often booked months in advance.(Filler, 1998, pp.99101) Another example of a specific travel market to target is airline inflight consumer magazines.Instead of being subscriberbased, these periodicals are provided to passengers on the airplanes and in waiting areas free of charge.A contract publishing company produces most airline magazines and these companies often need freelance contributions from serious writers.Airline inflight magazines are a solid market for travel writers [ 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.That's more than I care to watch, but I did follow one of them, napped, flipped through the airline magazine, napped, did a crossword puzzle, napped, chatted with my wife, ate a snack, napped.Get the picture? (Clarke, 1997, p.1J, 5J)Special Travel Article needs of MagazinesIn the past decade, there has been a surge in the number of travel magazines in the United States.There has been a boom in the national and regional travel magazine market.Condé Nast Traveler was founded by Condé Nast Publications, its first such publication, in 1987.Other existing travel magazines retooled.Take a look at any freelance writing market book (such as Writer's Digest's annual volume entitled Writer's Market or The Writer's annual The Writer's Handbook) and you will get a good idea of what magazines want from freelance travel writers.Most magazines maintain very small inhouse staffs of fulltime writers.These publications require the services of freelance writers to fill their space.What do they want from freelance writers? Maryland's Caribbean Travel and Life magazine is published for an upscale audience.The magazine has a circulation of about 130,000 copies six times a year and approximately 90% of the articles it publishes are from freelance writers.Because it is bimonthly, the editors want material 6 months in advance, as outlined in a recent edition of Writer's Market (Holm, 1997).This is the sort of material Caribbean Travel and Life editors seek: We are especially looking for stories with a personal touch and lively, entertaining anecdotes, as well as strong insight into people and places being covered.Writer should demonstrate why he/she is the best person to do that story based on extensivePage 319knowledge of the subject, frequent visits to destination, residence in destination, specialty in field.(p.769) Travel & Leisure, one of the leading travel magazines produced by American Express, depends on regular freelancers for material on travel and vacation places, food, wine, shopping, and recreational sports.Nearly all of the articles for this magazine, however, are assigned to experienced and proven writers.Traveloriented newsletters, because they are so specialized, are perhaps more demanding on writers than magazines.Travel Smart, a monthly travel newsletter published in Dobbs Ferry, New York, seeks articles about "goodvalue" traveling.In Writer's Market (Holm, 1997), the newsletter's editors say they are: interested primarily in bargains or littleknown deals on transportation, lodging, food, unusual destinations that are really good values.No destination stories on major Caribbean islands, London, New York, no travelogs, "my vacation," poetry, fillers.No photos or illustrations other than maps.Just hard facts.When you travel, check out small hotels offering good prices, good restaurants, and send us brief rundown (with prices, phone numbers, addresses).Information must be current.(p.783) With the additional space often afforded major features by consumer travel magazines, writers can be more eloquent in their writing about the destinations or services on which their articles focus.These articles often have a storytelling quality to them or are much more descriptive and detailed.In a recent issue of Travel & Leisure, architecture critic and art historian Martin Filler wrote a feature describing five walking tours of Venice.Filler is a regular contributor for House Beautiful.For someone who is planning to visit Venice, has been in Venice, or simply wants to be entertained by the beauty of this location, his article serves a valuable purpose.Here's how he began it:For at least the last three centuries Venice has been the world's most foolproof destination: no other city has so perfectly geared itself to tourism.But that very success can work against Venice's appeal—especially in summer.Although the city has only 85,000 permanent residents, it draws 10 million visitors a year.Conventional wisdom has it that Venice should be visited offseason, ironically causing the once quiet Christmas–New Year's holidays to become almost frenetic in recent years.Page 320Yet those who truly know Venice have no fear of visiting even in July or August.For beyond the twin epicenters of mass tourism—the Piazza San Marco and the Rialto—the city can be a place of remarkable calm and solitude, living up to its poetic nickname: La Serenissima, ''the most serene one."Founded 1,300 years ago on a coastal Adriatic island, Venice was by the turn of the last millennium one of the Western world's richest cities, Europe's gateway to trade with the East.Its concentration of wealth, power, and civic pride created a dense collage of styles and civilizations.A stroll along a single calle (narrow street) can still yield treasures on a par with those found in whole quarters of larger cities.For the visitor who slips just past the outward layer of plastic gondola souvenirs and pigeon photo ops, Venezia segreta—"secret Venice"—will gladly reveal itself.Although the city has perhaps the most enjoyable public transportation system anywhere—the vaporetti that ply the Grand Canal, circumnavigate the town, and drift across the lagoon—it is only by walking through the lesserknown quarters that Venice's richness and complexity can be properly appreciated.Pressing into unfamiliar terrain offers a further dividend: prices—whether for an espresso, a roll of film, or a hotel room—drop remarkably.The permanent inhabitants can't afford to pay through the nose, so why should you?Here are five walkingtour itineraries, each manageable in a single morning or afternoon.(Filler, 1998, p.99) The article has five distinct subsections describing the different tours.Tour One begins like this: The lazy reverse Scurve of the Grand Canal divides Venice roughly in two, with the lessvisited Dorsoduro section to the south and west.To reach the Dorsoduro, cross the Grand Canal on the Accademia Bridge.Bypass the long line waiting to get into the Accademia Gallery (go there early Sunday morning, when it's least crowded) and turn right onto Calle Contarini, then cross over Rio di San Trovaso.Where Rio di San Trovaso meets Rio della Toletta, you can check out one of Venice's best lodging bargains, the Pensione Accademia (Fondamenta Bollani, Dorsoduro 1058; 5210578 orPage 3215237846, fax 5239152; doubles from $106).Housed in the graceful old Villa Maravege and set amid an atmospheric walled garden, the hotel is a favorite of the Room with a View crowd of Brits and scholars; it's often booked months in advance.(Filler, 1998, pp.99101) Another example of a specific travel market to target is airline inflight consumer magazines.Instead of being subscriberbased, these periodicals are provided to passengers on the airplanes and in waiting areas free of charge.A contract publishing company produces most airline magazines and these companies often need freelance contributions from serious writers.Airline inflight magazines are a solid market for travel writers [ 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