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.Flow efficiency is easiest to achieve with organizational structuresthat are orthogonal to those optimized for resource efficiency.Instead ofdepartments formed around specialties such as software development,we find departments organized around the units that flow through theorganization.Flow-efficient hospitals are organized around patients asthey move through stages of care.Flow-efficient factories are organizedaround customer orders as they move through stages of manufactur-ing.Flow-efficient development is organized around product conceptsas they move from inception to commercialization. 162 THE LEAN MINDSETSoftware delivery organizations were born in an age when a fo-cus on resource efficiency was considered common sense.But thatkind of common sense is obsolete.The islands of efficiency created byresource-efficient mindsets have become islands of inefficiency in to-day s world.The pace of market change demands a shift to flow effi-ciency, and modern digital technologies provide the necessary support.It s time to drain the lake that separates specialties into islands thatcommunicate via boatloads of documents.It s time to create a newterrain, one where software is just another aspect of an integratedlandscape.We have spent a lot of time over the past decade working to make lifebetter for those who develop software.We promote lean principlessuch as small batches and steady flow and quality at the source.Overthe past few years we have watched the waters recede and marveledas islands of software development became part of the mainland.Wehave observed that the best and brightest software specialists havelearned to talk directly with customers, work as partners with otherdisciplines, and seek out new approaches to solving problems.We have written three books about software development, but wecouldn t write a fourth, because the islands of software developmenthave largely disappeared.In their place we find a new landscape, onein which infrastructure is a commodity and multidiscipline teams areexpected to ask the right questions, solve the right problems, and de-liver solutions that customers love.True, those solutions are oftensoftware-intensive.In fact, just about everything is software-intensivethese days, so isolating software on its own island doesn t make muchsense anymore.This is a book about thriving in the new landscape, a land withoutislands, a land that is a bit short of specialists, a land that s full of end-less possibilities. ReferencesABC Nightline,  IDEO Designing a Shopping Cart. www.youtube.com/watch?v=M66ZU2PCIcM.Adner, Ron.The Wide Lens: A New Strategy for Innovation.New York: Pen-guin Publishing, 2012.Adzic, Gojko.Impact Mapping.Woking, UK: Provoking Thoughts, 2012.Amabile, Teresa, and Steven Kramer.The Progress Principle: Using SmallWins to Ignite Joy, Engagement, and Creativity at Work.Boston: HarvardBusiness Review Press, 2011.Amabile, Teresa M., and Steven J.Kramer. What Really Motivates Workers.In  The HBR List: Breakthrough Ideas for 2010, Harvard Business Review,January 2010.Amazon.com.Amazon Corporate Governance Message.http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-govHighlights.Ariely, Dan.Predictably Irrational: The Hidden Forces That Shape Our Deci-sions.New York: HarperCollins, 2010.Bamber, Greg J., Jody Hoffer Gittell, Thomas A.Kochan, and Andrew von Nor-denflycht. Up in the Air: How Airlines Can Improve Performance by Engag-ing Their Employees, Newsweek, February 5, 2010, especially pp.87 96.Benioff, Marc, and Eric Schmidt.Dreamforce 2011, September 5, 2011.www.youtube.com/watch?v=JDl5hb0XbfY.Benkler, Yochai. The Unselfish Gene, Harvard Business Review, JulyAugust 2011.  .Keynote talk at LSSC2012,  The Penguin the Leviathan: Coopera-tive Human Systems Design, Boston, May 16, 2012.http://vimeo.com/channels/339107/page:8.163 164 THE LEAN MINDSETBlackwell, Lisa, Kali Trzesniewski, and Carol Dweck. Implicit Theoriesof Intelligence Predict Achievement across an Adolescent Transition: ALongitudinal Study and an Intervention, Child Development 78, no.1(January February 2007): 246 63.Boehm, Barry.Software Engineering Economics.Englewood Cliffs, NJ: Pren-tice Hall, 1981.Bower, Joseph and Clayton Christensen [ Pobierz całość w formacie PDF ]
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